Why the Liquidity Reserve Account?
We have a history of developing investments that are driven by the needs of our clients. Today, perhaps more so than anytime in the last 20 years, investors have become keenly aware of how little they know about the risk they have been taking in what was supposed to be risk-less cash and near cash investments.
We have used our product development experience to build a new investment that meets the needs of investors, not only for the times we are in today, but for any market environment in the future.
We believe that “simple” is the best investment. The investments offered over the last 20 years, have become so complex, that investors can’t understand what they are being offered, much less what they own. The financial services industry has forgotten that for most investors “simple” is best.